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Jacksonville’s Ripp and Redd: Larger Than Life December 14, 2009

Ripp and Redd: Hustlers and Players

When it’s too early for the club to come alive, or perhaps too late and the crowd begins to wane, what would be any DJ’s ace in the hole, his one trusted trick up his sleeve? How to turn the evening tide from the worse to the electric, stimulating, intensifying pleasure all have been waiting for with baited breath the entire evening? In two names and one act, blood brothers from the Panhandle State, Ripp and Redd. Hailing from the greater Jacksonville, Florida area, this duo alone can generate the jumping sounds of bass, the enamoring melodies, and the adept delivery of lyrics unparalleled known to mankind. Who knows, perhaps even the extra-terrestrial are somehow tuned in to become part of the pair known as  the life of the party.

Ripp and Redd came from modest up bringings, but it wasn’t their lot in life to be held down by anyone or anything. No, talent on their level simply could not be suppressed by man or circumstance. With a small loan to the local music shop, Ripp purchased his first keyboard, laid down some notes, and history was made. Within a matter of one year the duo had already taken an astronomical leap in the market under the moniker, 4 Deep. At some point, the unity of the act began to meander and the two brothers alone remained.

Scouted by Joe Stern-McGovern and Terje Himberg-Larsen of DJ White Shadow fame, the duo were swept to the west coast’s San Diego in a quest to create their first official album. Due to circumstances beyond control, all was put on hold for a year as various matters were straightened. Meanwhile, Ripp and Redd continued to forge their own destiny, never failing and never quitting at what they knew was their life calling. In the interim, Ripp and Redd put out no fewer than 4 outstanding singles which rocked the region from east to west, and north to south.

You Cannot Stop the Unstoppable

By the close of 2009, Universal Soldier Records, a division of Universal Artists, International, had undergone a change in their methodology through the assistance of the likes of the late, great Casey Rankin of Japan’s legendary Pure-Records, as well as fielding suggestions and tutelage from Sony Records and Warner Bros. insiders who had the skill and maturity to assist the struggling independent label.

With the reconstruction of Universal Soldier Records came the active partipation of Universal Artists, International. With the restructuring came the first great, official step for Ripp and Redd as the pair joined Birmingham, Alabama’s renowned, Black Flock Gang, also known widely as BFG, on their first compilation album, Radio. Featured fourth on the roster of hits, Ripp and Redd cut loose with their full momentum in the raucous single, Get 2 da Money. Even prior to the release of the album which would come to be known as  Radio, word from insiders at EMI, Virgin, and Interscope assured us the album being an assured success, in part due to the continued and strenuous efforts of Ripp and Redd.

A force such as Ripp and Redd isn’t likely to play second fiddle to any act, although their bond with the Black Flock Gang will certainly be a strong one. Audiences can look for the future release of Ripp and Redd’s own debut yet to be named sometime early next year. Rumor has it the album will most likely be distributed by a major within the US, or some powerhouse from abroad. Nevertheless, one thing is certain, whoever backs the duo is one lucky entity, as these two cannot and will not accept anything less than full-fledged success on a level yet unimagined.

To obtain a download of any future single by Ripp and Redd, Black Flock Gang, or any other Universal Artists, International’s roster of talent, please visit the charitable site, www.endhivaids.com which is coming in mid-January with the latest classics and hits, courtesy of Joe Stern-McGovern, Universal Artists, International, Shaka Productions, and DJ Funk Daddy, with prices starting at $.99 per download.

For more information on Ripp and Redd, please visit Universal Artists, International at www.universalartists.net, and look for the coming Ripp and Redd profile, as well as their personal Myspace sites. Announcements of their future singles are soon to be released globally as the duo are heralded as the inheritors to Florida’s proverbial throne, if not the entire Deep South.

Platinum on Wax

If you wish to book Ripp and Redd domestically, please contact Joe Stern-McGovern’s assistant at joesternmcgovern@myspace.com. For international bookings, please contact Guy at guy@universalartists.net, or Joe Stern-McGovern himself at joe@universalartists.net. For all matters of A&R or production, please contact Shaka at shaka@universalartists.net. For information about the Black Flock Gang, please visit www.myspace.com/blackflockgang or write to blackflockgang@myspace.com.

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